![]() ![]() Keep in mind that the top times shown above are recorded in US Central Time, so the high engagement shown in early morning as well as the more traditional US workday also reflects Facebook’s significant global audience. Weekdays, evenings and early mornings all showed more consistent engagement and have become much more opportune times for brands to get eyes on their content. With Facebook’s status as the most used social media platform in the world, it’s no surprise that there was virtually around-the-clock engagement in 2020.Ĭompared to past years, there were few completely “off” times for Facebook when reviewing the past year of data.
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